Privacy Policy


Selfbook, Inc. (“Selfbook”) reserves the right to change this Privacy Policy from time to time at its sole discretion and without sending a notice to you, so you should review this Privacy Policy periodically.  The effective date of this notice and any revised or changed notice may be found on this page, on the bottom left-hand corner of the notice.  Any changes will be effective only after the effective date of the change and will not affect any dispute arising prior to the effective date of the change.

Privacy; Confidential Information

Selfbook’s policy is to protect the confidentiality of the individually identifiable information that you provide, and we limit access to that information only to those with a need to know.  Selfbook collects the following information from you: full name, your own photo for use as your profile photo, street address, city, state ZIP, phone number, e-mail address, IP address, credit card number, CVV code, token, and expiration date.  We use this information to set up your profile, to complete transactions you request, and to convey your expression of interest in property if you give us permission to do so.  Because payment data is vaulted, Selfbook will not see your credit card number or information.  

Selfbook’s policy is to prohibit the unlawful disclosure of your personal information.  Selfbook will not release your name or otherwise publicize the fact that you purchased goods or other information to us unless: (a) you grant Selfbook permission to do so; or (b) it is to complete the transaction requested; or (c) Selfbook is requested or required to do so by law. To learn more about how Selfbook protects your personal information, such as your name and address, please contact us.

If you are an individual user and your employer purchased the online service to which this Privacy Policy applies, all of the information described in this Privacy Policy is subject to your employer’s policies regarding deletion, encryption, export, monitoring, passwords, and retention of data associated with the service.

Sale of Information

Selfbook has disclosed but has not sold personal information to third parties for a business or commercial purpose in the preceding 12 months. As described above, Selfbook discloses your information to complete transactions you request, and to convey your expression of interest in the property if you give us permission to do so.   Selfbook does not sell the personal information of minors under 16 years of age without affirmative authorization.

Selfbook logs your current Internet address (this is usually a temporary address assigned by your Internet service provider when you log in), the type of operating system you are using, and the type of browser software used. In addition, Selfbook may keep track of what portions of this site or web app you are visiting. Selfbook aggregates this information to help Selfbook improve or create a better experience for users of the site or web app.  For example, Selfbook may upgrade those parts of the site or web app that are heavily visited.

Our site or web app automatically records website usage information that we analyze statistically to track operational problems, prevent fraud, and improve the effectiveness, security, and integrity of the site or web app. We do not use this information to track or record information about individuals. We will disclose this information to third parties only in aggregate form or as may be required by law. For each page that you visit, we collect and store the following technical information in what is called a web server log file:

  • Date and time of access 
  • URL address of the Selfbook webpage visited 
  • Internet domain and IP address from which our website or web app was accessed 
  • Type of browser and operating system used to access our site or web app (if provided by the browser) 
  • URL address of the referring page (if provided by the browser) 
  • Completion or success status of the request for a web page or other on-line item 
  • File size of the webpage visited 

For the purpose of enabling better website or web app design and a better user experience, we employ Google Analytics (a web service by Google, Inc.) to track site traffic and provide aggregate reports of how the public interacts with our website. Session cookies are employed by Google Analytics in the form of client-side JavaScript code. In utilizing this analytics service, Selfbook maintains its existing standards in regards to the sharing and disclosure of information, security and privacy safeguards for the data, and the data retention policy, each described below. Google Analytics analyzes website usage information automatically upon visits to the Selfbook website or web app. Users who do not wish to have their visit information collected by Google Analytics may opt-out by downloading a browser extension or by disabling cookies in their browser settings. Opting-out of web measurements will still permit users to access the full Selfbook website, with all included information and functionality.


A cookie is a piece of information that a website sends to your computer, which is stored in a file on your computer’s hard drive.  A cookie does not tell us your individual identity unless you have chosen to provide it to us. Most cookies expire after a defined period of time.

Personally Identifiable Information 

The preceding paragraphs describe the categories of personally identifiable information that Selfbook collects in this Site. Given the limited information collected and the form in which Selfbook receives it, Selfbook does not offer a process for review and changes to personal information.  

Selfbook may disclose personally identifiable information you provide to third parties if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to:  (a) complete the sales transaction, such as providing your reservation information to the designated hotel; (b) convey your expression of interest in property if you give us permission to do so; (c) comply with legal process; (d) enforce the Agreement; (e) respond to claims that any information you provide violates the rights of third parties; (f) protect the rights, property, or personal safety of Selfbook, its users and/or the public; or (g) in relation to the sale, assignment, transfer or acquisition of all or substantially all of Selfbook’s assets or shares by a third party.  

If you wish to change personally identifiable information that you have provided Selfbook, please contact us.


Selfbook will not respond to Web browser “do not track” signals.  If you would like additional information about online tracking and various opt-out mechanisms, please see 

Because we link to social media sites, and from time to time may include third-party advertisements, other parties may collect your personally identifiable information about your online activities over time and across different web sites when you visit this Site.

Please note that not all tracking will stop even if you delete cookies.


Selfbook uses no encryption (data scrambling) on certain portions of the Site but uses encryption on portions where you are transmitting financial information, such as credit card information. When you are on any website that asks you for confidential information, you should check to see if the information being transmitted is encrypted in order to increase the security of your information.  Keep in mind that there is no such thing as perfect security.

Limitation of Liability

UNDER NO CIRCUMSTANCES SHALL Selfbook BE LIABLE FOR ANY DIRECT OR INDIRECT, SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES THAT MAY ARISE FROM A CLAIM OF BREACH OF THIS PRIVACY POLICY.  Some jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages. In such jurisdictions, our liability is limited to the greatest extent permitted by law, or $5, whichever is less.

Children and Minors

Selfbook makes no active effort to collect personal information from children under the age of 18 and does not wish to receive any such information.

Additional Rights for California Residents

As a California resident, you have the right to request that Selfbook disclose to you what information it collects, uses, discloses, and sells.  You also have the right to request that a business delete any personal information about you which the business has collected about you.  To submit either of the above requests, you may submit via email at [email protected] or call 1 212-287-4036. Please note for your protection, any request sent to Selfbook to delete your personal information will be subject to the following identity verification procedure:

  1. Users must be logged to their Selfbook account and verified via the two-factor authentication method.
  2. Users request deletion of their account by clicking on “Delete my account” under their profile settings.
  3. Once Selfbook receives the request, we process the account deletion within 24 to 48 hours from receiving the request.

You have the right to direct Selfbook to not sell your information.  To exercise this right to opt-out of the sale of personal information, please contact us with the subject line: Do Not Sell My Personal Information.

Selfbook shall not discriminate against you for exercising any of your above rights.

You may designate an authorized agent to make a request to exercise your rights on your behalf. For your protection, we reserve the right to deny any request from an agent who does not submit proof that they have been authorized to act on your behalf.  

Selfbook has no actual knowledge that it sells the personal information of minors under age 16.

For further information on Privacy matters, please send us an email to [email protected] or call 1 212-287-4036.

Effective Date: July 22 2021.



350 Canal Street, New York, NY 10012

2021 Selfbook, Inc.