, the fast growing fintech company that is empowering hotels with streamlined bookings and payments automation, today announced an official partnership with Relais & Châteaux. With this collaboration, Selfbook will bring forward its proprietary technology to the hotel group’s outstanding collection of global properties, making the connection between hotels and their guests more seamless than ever.

Selfbook is setting a new standard in hotel bookings by increasing conversions, average order value, and revenue through its seamless checkout experience and digital wallet support for Apple Pay and Google Pay. Integrating directly with hotels’ existing systems, Selfbook is committed to empowering hotels worldwide by continuously improving user experience and supporting the fastest-growing payment methods that are shaping how we spend today.

Relais & Châteaux hotels showcase their exceptional commitment to guest experience with passionate teams who are dedicated to making every stay utterly unique and memorable. With the presence of a Maître de Maison (master of the house), who is central to refining the essence of every property, each hotel instantly becomes a home away from home for guests, whether it is their first stay or their tenth.

Together, Selfbook and Relais & Châteaux will elevate their commitment to the human side of hospitality. Selfbook provides the invisible technology that enables hospitality to shine through by eliminating friction from the guest experience. This empowers the teams at Relais & Châteaux properties to focus on what they do best: making their guests feel as comfortable as possible, and paying attention to the little details that can be the most transformative elements of a hotel stay.

“Our partnership with Relais & Châteaux feels like a natural extension of our values here at Selfbook,” said Gautier Colin, VP, Partnerships at Selfbook. “With a focus on the human experience that is central to our industry, Relais & Châteaux is a key partner for Selfbook as we bring our technology to more global properties dedicated to enhancing their connection to their guests.”

About Selfbook

Uniquely positioned at the intersection of fintech and hospitality, Selfbook revolutionizes hotel bookings and payments from the inside out. Working in tandem with hotels’ existing technology systems, Selfbook enhances what matters most to hotels, including direct conversion, revenue, cash flow control, and security. Built by a team of hospitality veterans, Selfbook’s products provide a refreshingly effortless user experience for guests and hoteliers alike. Selfbook is committed to empowering hotels worldwide with modern e-commerce solutions tailor-made for our industry.

About Relais & Châteaux

Relais & Châteaux, established in 1954, is an association of 580 unique hotels and restaurants throughout the world, owned and operated by independent entrepreneurs – most often families – who are passionate about their craft and deeply committed to forging warm, lasting relationships with their guests.

Relais & Châteaux members protect and promote the wealth and diversity of the world’s culinary and hospitality traditions, to ensure they continue to thrive. They are equally dedicated to preserving local heritage and the environment, as articulated in the association’s Vision presented to UNESCO in November 2014.