November 10, 2021

Selfbook Selected as One of The Information’s 50 Most Promising Startups

Leading tech publication The Information has released its influential list of companies to keep an eye on in 2021 and beyond: The Information’s 50 Most Promising Startups. In its first year of operations, Selfbook has made the cut, landing spot #5 among the list’s fintech startups.

The Information defines its list of startups as “the most valuable in their categories based on current revenue, business model, and growth prospects.” Among the categories featured are fintech, enterprise AI, cryptocurrency, media, consumer, commerce, B2B and China, each comprising up-and-coming businesses with skyrocketing valuations that investors and job seekers should monitor.


With venture capitalists having devoted a staggering $87 billion to fintech startups this year alone – doubling the amount invested in the space in 2020 – it’s clear that the pandemic and an escalating need for convenient digital payment methods have only enhanced investors’ focus on the industry. Furthermore, The Information cites VCs' growing interest in embedded finance, including tools that enable non-financial companies to receive payments, as a trend to watch. Selfbook lands neatly within this niche, providing hotels with the tools they need to accept digital wallets and alternative payment methods.

Alongside Unit, a banking-as-a-service platform valued at $255 million, and Jeeves, a corporate expense management software valued at $500 million, Selfbook is in excellent company as a burgeoning New York-based startup to keep an eye on.

"The most valuable startups in their categories based on current revenue, business model, and growth prospects"

With more and more hotels looking to drive direct bookings and accept modern payment methods such as buy now, pay later – another trend noted by The Information as a VC favorite in 2021 – Selfbook’s snowballing growth is set to exceed expectations as a promising startup by becoming a must-have for hotels across the globe.

By Haley Crawford

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