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March 31, 2022

Selfbook Selected as Forbes Travel Guide’s Official Digital Wallet Provider 2022

Selfbook is thrilled to announce that we have been selected as Forbes Travel Guide’s Brand Official Digital Wallet Provider for 2022. The architects of the hospitality industry’s renowned Five-Star rating system, Forbes Travel Guide is the world’s foremost and only independent luxury travel rating system. The Guide vets top properties and hospitality experiences based on 900 criteria, awarding Star Ratings to only the best each year.

Forbes Travel Guide chooses Brand Officials that represent the highest level of excellence in their respective product and service categories, matching up to the experiences offered by Forbes Travel Guide’s Recommended, Four, and Five-Star properties.

“We are proud to align our brand with the global authority for luxury travel,” said Gautier Colin, VP of Distribution at Selfbook, of the partnership. “Data from our hotel partners around the world shows that offering guests an easy way to book using digital wallets will undoubtedly become a standard in our industry in no time. We are excited to be working hand-in-hand with Forbes Travel Guide with a single aim: to help hospitality brands provide their guests with the best possible experience.”

Selfbook was selected as Official Digital Wallet Provider thanks to its prowess in empowering hotels to support digital wallets and alternative payment methods such as Apple Pay and Google Pay. We are honored to be featured among such esteemed Brand Officials as Frette, Nespresso, and Biologique Recherche, and to be Forbes Travel Guide's first and only fintech partner. 

“As a hotelier, I know guest experience is key when it comes to integrating technology,” said Hermann Elger, CEO of Forbes Travel Guide. “At Forbes Travel Guide, we assess elements of hotel technology for efficiency and ease of use, so we were pleased to see how Selfbook's digital wallet seamlessly integrates with existing booking platforms already being used in some of our Four- and Five-Star hotels.”


"As a hotelier, I know guest experience is key when it comes to integrating technology."


By offering hotels the opportunity to usher their booking and payment processes into the future, Selfbook is a natural fit among properties that set the standard for the hospitality industry.

Several Forbes Travel Guide properties including Eden Rock – St Barths, Eden Roc Cap Cana, and De L’Europe Amsterdam have already elected to implement Selfbook to offer their guests a smoother booking process.

We look forward to continuing to bring Selfbook’s digital wallet capabilities to more Forbes Travel Guide Star Rated hotels.

By Haley Crawford

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