July 5, 2022

Selfbook Launches I Prefer Integration

Selfbook has officially launched its I Prefer integration, which enables guests to seamlessly book their hotel stay at Selfbook-powered hotels and simultaneously access I Prefer member rates.

What is I Prefer?

I Prefer is a free rewards program awarding points to members for stays at eligible hotels. Member rewards are applicable at Preferred Hotels & Resorts, Preferred Residences, and Historic Hotels of America. Membership tiers are based on the number of points a member has accumulated, and enable guests to access benefits such as exclusive member rates, enhanced room upgrades, and special offers and experiences.

How the integration works

Thanks to Selfbook’s I Prefer integration, guests can take advantage of member exclusive offers when making bookings at Selfbook-powered hotels. The I Prefer login is directly integrated within Selfbook’s booking flow, allowing guests to take advantage of membership benefits and exclusive rates without being redirected to an external page.

Selfbook’s I Prefer certification allows for Selfbook to be compliant for both existing I Prefer members and new user sign-ups within the Selfbook booking flow. Selfbook hotels that currently enable guests to access I Prefer member rates include The Lake House on Canandaigua in upstate New York and Nemacolin in Pennsylvania.

For more information on Selfbook’s I Prefer integration and member benefits at applicable hotels, please do not hesitate to contact our Partnerships team at

By Haley Crawford

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