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July 21, 2022

32% Lift in Average Order Value with Add-Ons

Upstate New York-based The Lake House on Canandaigua uses Selfbook’s add-ons feature to provide guests with memorable experiences, and has benefited from increased average order value as a result.

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Selfbook-powered hotels worldwide have taken advantage of the option to seamlessly integrate add-ons into their checkout process.

In April 2022, hotels garnered an average revenue per add-on of $111 and up to 7.7% of hotel reservations included add-ons. One of the hotels that has made the greatest use of the feature since integrating with Selfbook in January 2022 is The Lake House on Canandaigua.

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Enhancing Guests’ Stay with Unique Add-Ons

Opportunities to amplify one’s stay at The Lake House are endless. The most popular add-on is breakfast for two, with runners-up including charcuterie boards, chocolate samplers, Finger Lakes wines, and house champagne delivered to guests’ rooms.


Selfbook’s add-ons feature makes it easy for
guests to curate their stay to their heart’s
content ahead of time.


Leveraging Time-Based Add-Ons

Early Arrival and Late Departure are frequently requested but often overlooked. Having guests seamlessly book these in advance is not only a simple method for a hotel to bolster its bottom line, but it also streamlines hotel operations by aligning with guest expectations.

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Low Cost for High Return

The cost of add-ons at The Lake House is less than 6% of the revenue they have generated since January 2022. With Selfbook’s simple add-ons feature, hotels can easily load their selection of add-ons into their CRS, and they will automatically appear in the add-ons carousel embedded within the booking flow. When presented with a variety of add-on options they may not have even known a hotel offered, guests are far more likely to include one or more in their booking.

Want to lift revenue at your hotel? Schedule a demo at sales@selfbook.com

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