Selfbook has once again been appointed a Brand Official by Forbes Travel Guide (“FTG”), the global authority on luxury hospitality. As FTG’s Official Digital Wallet Provider for the second year in a row, Selfbook remains a key part of its stellar list of Brand Officials, all handpicked for excellence within their sector.
Forbes Travel Guide created the Five-Star rating system for hospitality and is renowned for its prestigious annual Star Ratings of hotels, restaurants, spas and ocean cruises worldwide. It takes an equally considered approach to each Brand Official, ensuring the brand aligns with its high standards and perfectly complements its Star-Rated properties. The Brand Official program connects Star-Rated properties with exceptional brands that are equally dedicated to serving discerning clientele.
Selfbook’s comprehensive digital ecosystem, including its Direct, Express and Station products, work in harmony to elevate the guest and hotelier experience at every touchpoint. Several Forbes Travel Guide properties, including Five-Star hotels J.K. Place Roma, Eden Rock St. Barths, Hotel Esencia and the Ranch at Rock Creek, have implemented Selfbook products to simplify bookings and payments for their guests and teams.
Eden Rock St. Barths was one of the earliest adopters of Selfbook’s Direct booking layer, adding the frictionless booking experience to its website in October 2021. Within the first four months of implementation, Eden Rock saw a 43% lift in direct revenue, an 88% conversion rate increase and a 340% average revenue lift for premium rooms year over year. Five Star Rated Hotel Esencia was the first hotel to launch with Selfbook’s newest flagship product, Station, and benefit from its automatic payment processing capabilities and streamlined dashboard.
“Our guests expect their experience to be seamless from start to finish, and our Owners expect strong financial results. At times, these two driving forces can work against each other, although with Selfbook and Station… we have been able to excel on both fronts,” said Sean Murphy, Vice President and Managing Director of Hotel Esencia.
“Selfbook has helped conversion soar, and Station brings an unrivaled approach to actionable data analytics where we can understand payment processing like never before.” Find out more about how Selfbook automates payments for Hotel Esencia in an interview with HotelTechReport here.
“Selfbook is a fantastic addition to our 2023 Brand Officials lineup, which has been carefully curated to provide the best products, services and experiences for guests,” said Hermann Elger, CEO of Forbes Travel Guide. “Selfbook raises the bar in direct hotel bookings and modern payments, with a focus on providing seasoned travelers with seamless luxury, just like our Star-Rated properties.”
“We are excited to continue to work with Forbes Travel Guide and celebrate our mutual commitment to excellence,” said Khalid Meniri, Selfbook Co-Founder and CEO. “Our ongoing collaboration will enable us to elevate the digital experience for even more properties dedicated to creating unforgettable moments for their guests.”
About Selfbook
Uniquely positioned at the intersection of fintech and hospitality, Selfbook revolutionizes hotel bookings and payments from the inside out. Working in tandem with hotels’ existing technology systems, Selfbook enhances what matters most to hotels, including direct conversion, revenue, cash flow control, and security. Built by a team of hospitality veterans, our products provide a refreshingly effortless user experience for guests and hoteliers alike. Selfbook is committed to empowering hotels worldwide with modern e-commerce solutions tailor-made for our industry.
About Forbes Travel Guide
Forbes Travel Guide is the only global rating system for luxury hotels, restaurants, spas and ocean cruises. Our anonymous professional inspectors evaluate based on up to 900 objective standards, with an emphasis on exceptional service, to help discerning travelers select the world’s best luxury experiences. The only way to get a Five-Star, Four-Star or Recommended rating is by earning it through our independent inspection process. For more information about Forbes Travel Guide, please visit forbestravelguide.com
Enhance your guest experience