Selfbook has renewed its affiliation with Preferred Hotels & Resorts’ Alliance Partner Program for a third consecutive year. After two successful years spent collaborating to bring more global hotels a frictionless booking experience and digital wallet payments, Selfbook and Preferred are excited to further extend their combined potential.
With over 600 properties across 80 countries, Preferred Hotels & Resorts is the world’s largest independent hotel brand. Equipped with Selfbook’s innovative hotel booking technology, Preferred Hotels & Resorts member hotels can offer guests a cutting-edge reservation experience that includes one-step digital wallet payments and fully integrated customizations and member benefits.
Since the partnership launched in 2021, Preferred properties have experienced advantages including increased revenue, conversions and average order value thanks to Selfbook’s e-commerce tools. With digital wallet support for Apple Pay, Google Pay and Affirm’s Buy Now, Pay Later, hotels have been able to offer the payment methods and simplicity that modern consumers expect, greatly enhancing guest experience.
In addition to integrating one-step payments, Selfbook’s user interface further streamlines bookings with a built-in upgrade button and seamless add-on services and activities. Preferred member hotels can customize their booking journeys, allowing guests to curate their ultimate trip in one seamless flow, simultaneously boosting AOV. Furthermore, Preferred Hotels & Resorts’ loyalty program, I Prefer Hotel Rewards, is directly embedded within the booking process. Guests can take advantage of exclusive member benefits without ever leaving the booking flow.
Since partnering, Selfbook and Preferred Hotels & Resorts have built out a substantial network of global hotels harnessing modern booking and payment technology. Notable properties taking advantage of the collaboration include Nizuc Resort & Spa, Nemacolin, Hotel Napoleon Paris, The Beaumont London and numerous others across Europe, North America, and the Caribbean.
"Selfbook has helped transform the booking experience through innovative features like digital wallet payments, seamless integration with our I Prefer Hotel Rewards loyalty program, and a user-friendly interface,” said Michael Osgood, Vice President of Alliance Partnership Marketing for Preferred Hotels & Resorts. “We are delighted to continue our partnership, providing our members with cutting-edge technology and an exceptional booking experience.”
“We are proud to continue our productive partnership with Preferred Hotels & Resorts for the third year running,” said Gautier Colin, VP of Partnerships at Selfbook. “With Preferred’s wide-ranging reach, Selfbook technology can benefit countless guests globally, enhancing the hospitality experience online and on-property alike.”