Dear Hotel Partners,
The travel industry is undergoing a seismic shift. Trip planning has become the number one use case for generative AI, with 44% of consumers now using AI to discover and book their stays. This isn’t a trend—it’s the new reality of travel commerce.
While you’ve been battling rising OTA commissions and restrictive rate parity agreements, a quiet revolution has been unfolding. Travelers are no longer browsing endless listings. They’re simply asking AI: “Find me the perfect hotel in Paris for my anniversary.” And within seconds, they’re ready to book. This is your moment to reclaim control.
When we launched Selfbook, we made a promise: to streamline direct bookings on your websites and help increase conversion. We’ve successfully confirmed over $2 billion in direct bookings for our hotel partners. But today’s opportunity is exponentially larger. With our connectivity footprint, booking infrastructure, and payment rails now battle-tested, we’re introducing something truly transformative: the Direct Distribution Network (DDN).
DDN removes the barriers that have long stood between you and your guests. For the first time, travelers can book directly from a single AI prompt through Perplexity, where 35 million monthly users discover travel via conversational search. Your offers can appear directly within the PayPal app, reaching over 434 million active users who prioritize trust, ease, and value. And on your own site, returning guests are instantly recognized across a network of nearly 500 million authenticated accounts—unlocking private rates and seamless booking experiences.
This is not an incremental update—it’s a reimagining of hotel distribution. Today, a $1,200 booking can cost you as much as $360 in commissions. DDN delivers these same bookings with zero commission, all while preserving your brand identity, guest relationships, and pricing power. Private rates can be offered up to 10% below BAR, visible only to verified users, and free from the constraints of rate parity.
To preserve the quality and performance of DDN, applications are limited to ensure each hotel benefits from enhanced visibility and meaningful results. Ultimately, we’re building a network that includes fewer than 0.1% of hotels worldwide.
We’re grateful to all our clients and partners— your support has made it possible for Selfbook to grow, innovate, and now take this bold next step in redefining hotel commerce. It’s a privilege to build the future alongside you.
The paradigm shift is here. AI is already transforming how guests discover, book, pay, and stay. Join us in leading this transformation—and take back control of hotel commerce.
Khalid Meniri
Co-founder & CEO
Selfbook
Applications to the Direct Distribution Network are being reviewed on a rolling basis, with limited spots available for qualifying properties.