NEW YORK, NY - Selfbook, a unique, comprehensive hotel payment software platform bringing direct bookings and modern payment technology to hotels worldwide, today announced a strategic investment from Amex Ventures. The investment follows a $40 million Series A and A+ round led by Tiger Global.
This announcement highlights Selfbook’s continuous growth within the hospitality space. As it continues to broaden its reach in the travel industry, Selfbook looks forward to working with American Express following this investment.
Selfbook enables hotels to offer guests a seamless, one-step checkout experience directly on their websites while elevating the user experience and streamlining the payment process for hotels, which can increase conversion and boost revenue. Selfbook also groups multiple services, such as restaurant reservations, spa appointments and activities, into a single payment flow to easily drive upsells.
“The American Express brand is synonymous with global travel and payment security, and we are thrilled to have Amex Ventures be part of our investor base,” said Khalid Meniri, Co-Founder and CEO of Selfbook. “As hotels around the world continue to use Selfbook to offer a guest-first booking experience and secure payments, the investment from American Express will help us deepen our global presence and provide even more effective payment tools for our partners.”
“We are constantly on the lookout for innovative technologies that enhance and elevate the travel and payments experience,” said Margaret Lim, Managing Director of Amex Ventures. “We believe Selfbook is driving hotel bookings and payments into the future with their elegant checkout experience, intuitive user interface, and robust support for modern payment methods preferred by guests through a unified platform that seamlessly integrates with existing hospitality software.”
Uniquely positioned at the intersection of fintech and hospitality, Selfbook revolutionizes hotel bookings and payments from the inside out. Working in tandem with hotels’ existing technology systems, Selfbook enhances what matters most to hotels, including direct conversion, revenue, cash flow control, and security. Built by a team of hospitality veterans, Selfbook’s products provide a refreshingly effortless user experience for guests and hoteliers alike. Selfbook is committed to empowering hotels worldwide with modern e-commerce solutions tailor-made for our industry.
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