London, UK
Selfbook Direct
The Standard Hotels are a collection of stylish boutique hotels spread across some of the world’s most sought-after destinations. With locations in Miami Beach, Bangkok, Ibiza, and beyond, The Standard provides guests with an inside view into local events, culinary experiences, and more.
The Standard London, located just steps away from King’s Cross Station, offers guests immediate access to the entire city, with Regent’s Park, Oxford Circus, and more just a quick tube ride away. In addition to sitting at the intersection of some of London’s most iconic neighborhoods, The Standard offers guests a world of activity within its walls – from DJ sets in the hotel’s cocktail lounge to suites kitted out with outdoor bathtubs on private balconies, guests have countless events and amenities on-hand, all within easy reach through Selfbook’s seamless mobile booking technology.
Digital Wallet Adoption
With Selfbook’s proprietary payment technology integrated into its direct mobile booking flow, The Standard London has seen significant adoption of digital wallet payments among guests. By offering modern digital wallet options such as Apple Pay and Google, Selfbook makes it easier than ever before for guests to check out on their mobile devices with one-step payments.
Among bookings made at The Standard London from within the United States, 47.4% of guests used either Apple Pay or Google Pay at checkout. Bookings in the United Kingdom followed this same trend, with 38.7% of users checking out with digital wallets. The United Kingdom also represents the highest digital wallet adoption rates among Selfbook guests portfolio-wide, with 41% choosing to pay for their stay with Apple Pay or Google Pay. These high adoption rates have contributed to a 15% higher direct conversion rate on mobile since implementing Selfbook and streamlining the booking experience from end to end.
Digital wallets are not only convenient, they are also one of the most secure payment methods available. Apple Pay, for instance, requires Face ID, Touch ID, or a passcode to make a purchase. Card numbers are not shared with merchants, and card numbers are not stored on a user’s mobile device. This allows guests to check out with confidence that their information will remain safe and secure. Selfbook also verifies all payment details on hotels’ behalf, actively reducing fraud and chargebacks.
Mobile Booking Window
Mobile bookings typically perform better for short-term and day-of bookings. Across Selfbook’s portfolio, more than of same-day bookings were made on a mobile device. The Standard London, however, has a high conversion rate on mobile for guests booking further in advance as well.
The hotel has seen average booking window conversion rates for 31-60 days, 61-90 days, and 91+ days sit at 15.4%, 14.8%, and 14.8% of all bookings, respectively. These numbers hint at the growing popularity of mobile for all booking windows, and guests’ increasing comfort levels when booking farther in advance thanks to Selfbook’s intuitive and user-friendly mobile booking experience.
With Selfbook’s frictionless booking experience, guests can easily navigate and complete their entire booking on The Standard London’s website without being redirected to external sites or forms. This enhances user comfort levels and trust, and has enabled the hotel to reap the benefits of a smooth direct booking experience by including all elements of the booking journey – from room selection to additional rate browsing – within one simple, smooth flow, complete with the ease of digital wallets.