December 22, 2022

Selfbook and Sojern Join Forces to Generate Direct Hotel Bookings

A Full Funnel Solution for Driving Direct Revenue

Selfbook, the technology company that is modernizing hotel payments and bookings, today announced they are teaming up with Sojern, a comprehensive set of easy-to-use technology and services that empowers travel businesses to find, engage, and retain travelers at every step of their journey.

Selfbook is setting a new standard in hotel bookings by increasing conversions, average order value, and revenue through its seamless checkout experience and digital wallet support for Apple Pay and Google Pay. Integrating directly with hotels’ existing systems, Selfbook is committed to empowering hotels worldwide by continuously improving user experience and supporting the fastest-growing payment methods that are shaping how we spend today.

Sojern helps hotels unlock growth by optimizing their digital marketing budgets to efficiently drive customer acquisition and maximize customer value. It’s an intelligent marketing platform that delivers unrivaled traveler insight, multichannel scale, and automated optimization — all in one place. Built on the Sojern Traveler Ecosystem, Sojern gives travel marketers the tools to cost effectively drive demand, convert customers, and build loyalty.

Together, Sojern and Selfbook will work to optimize the booking funnel from top to bottom, enabling hotel partners to benefit from strong customer acquisition features as well as optimal conversion tools. Trusted by coveted hotel customers around the world, both platforms are dedicated to tightening hotels’ connection to their guests, and the combination of their value propositions will make it easier than ever for hotels to generate direct revenue.

“Sojern's commitment to helping our clients maximize every revenue opportunity made the partnership between Sojern and Selfbook an obvious choice,” said Josh Beckwith, Managing Director Strategic Accounts & Partnerships at Sojern. “Combining Sojern's expertise in driving direct demand with Selfbook's powerful payment technology designed to boost conversions, allows us to increase the value of our clients bookings and strengthen their bottom line.”

“Now more than ever, it’s imperative that hotels deploy a full funnel marketing strategy,” said David Rayner, VP Strategy at Selfbook. “By joining Selfbook’s best-in-class fintech-enabled hospitality approach with Sojern’s ability to drive highly qualified website traffic, we position our shared clients with a competitive advantage to generate more revenue through their direct channels.”

About Selfbook

Uniquely positioned at the intersection of fintech and hospitality, Selfbook revolutionizes hotel bookings and payments from the inside out. Working in tandem with hotels’ existing technology systems, Selfbook enhances what matters most to hotels, including direct conversion, revenue, cash flow control, and security. Built by a team of hospitality veterans, Selfbook’s products provide a refreshingly effortless user experience for guests and hoteliers alike. Selfbook is committed to empowering hotels worldwide with modern e-commerce solutions tailor-made for our industry.

About Sojern

Sojern is the leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travelers around the world.


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