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August 8, 2022

Preferred Hotels & Resorts Welcomes Selfbook as Select Digital Wallet Provider Within Its Alliance Partner Program

Bringing direct bookings and modern payment technology to hotels worldwide

August 8, 2022 – Announced today, Selfbook has been selected by Preferred Hotels & Resorts to join its Alliance Partner Program as a recommended partner. Effective immediately, Preferred Hotels & Resorts - the world’s largest independent hotel brand with more than 700 hotels, resorts, and residences spanning 80 countries - is working with Selfbook to offer its member hotels globally digital wallet technology that helps drive bookings and enhances the guest checkout and payment experience.

Selfbook is setting a new standard in hotel bookings by increasing conversions and boosting revenue through its seamless checkout experience and digital wallet support for Apple Pay and Google Pay. Working in tandem with hotels’ existing technology systems, Selfbook is committed to empowering hotels worldwide by continuously improving user experience and supporting the fastest-growing payment methods that are shaping how we spend today.

Preferred Hotels & Resorts brings strategic advantage to hotel owners, operators, and management companies through brand prestige and global operating scale, supporting the goals of its member hotels by providing strategic group, corporate, and leisure sales, integrated marketing solutions, revenue management, global connectivity through reservations services, progressive distribution technology, and individualized guest support. Every property within the portfolio is required to maintain the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The global brand’s programs, including I Prefer Hotel Rewards, also enable travelers seeking unique and independent hotel experiences to earn loyalty points and valuable benefits.

“Preferred Hotels & Resorts is constantly evaluating new technologies to better assist our member properties, our I Prefer Members, and the global travelers staying at our properties. Selfbook was able to bring a new approach to the booking process with digital wallet payment, I Prefer integration, and a seamless booking process. We are pleased to share this new partner with our member properties globally,” said Michael Osgood, Vice President of Alliance Partnerships for Preferred Hotels & Resorts.

As a Preferred Hotels & Resorts Alliance Partner, Selfbook will be able to bring its direct booking and payment technology to more Preferred properties across the globe and help create an even more exceptional experience for guests - from booking to checkout. “Selfbook looks forward to furthering its mission of offering an optimal booking and payment experience to as many guests as we can by connecting with a wide range of best-in-class Preferred Hotels & Resorts,” said Gautier Colin, VP of Partnerships at Selfbook.

Member hotels that are already Selfbook-powered include The Lake House on Canandaigua, Nemacolin, Ascent on Main, and Hotel Nikko San Francisco, among others. As part of the partnership, I Prefer Members can access exclusive member rates by logging in directly through the Selfbook booking interface. Guests who do not have pre-existing member accounts can directly sign up to I Prefer within the checkout process.

“Thanks to Selfbook’s smooth booking flow, hassle-free digital wallet payments, intuitive user interface, and I Prefer integration, guests making reservations at partner Preferred Hotels & Resorts will be able to benefit from a completely effortless booking and checkout process,” said Alexandra Wall, Director of Hotel Partnerships at Selfbook. “We look forward to making the seamless Selfbook experience available to more hotels as part of our partnership with Preferred.”

With the guest experience at the core of both Preferred Hotels & Resorts and Selfbook’s philosophies, e-commerce friendly hotel bookings and payments are set to become an indispensable fixture across top properties worldwide.

Interested in driving more direct bookings at your hotel? Book a demo with Selfbook today.

About Selfbook

Uniquely positioned at the intersection of fintech and hospitality, Selfbook is setting a new standard in hotel bookings and payments. Working in tandem with hotels’ existing technology systems, Selfbook increases conversions and boosts revenue by providing a seamless checkout experience and accepting digital wallets like Apple Pay and Google Pay. Selfbook is committed to empowering hotels worldwide by continuously improving user experience and supporting the fastest-growing payment methods that are shaping how we spend today.

About Preferred Hotels & Resorts

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 700 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ Hotel Rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com

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